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Chapter 7. Sales, Marketing, and Public ... > Letter Accompanying Renewal Notice

Letter Accompanying Renewal Notice

Sample Letter 7.23 was written as a renewal notice to someone whose annual insurance payment was due. While the letter writer is blessed with a seemingly automatic sale since most drivers are obligated to renew their insurance, she is concerned that the reader check over the facts in his previous year's application for accuracy. She clearly states the letter's purpose in the first paragraph, explains the consequences of not checking the application, and closes with an offer of assistance to the insured.

Sample letter 7.23. Letter accompanying a renewal notice (block format).



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