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Chapter 7. Sales, Marketing, and Public ... > Letter Welcoming New Client

Letter Welcoming New Client

Sample Letter 7.48 was written to welcome a new client. The letter writer opens by welcoming the client, and follows by telling him who will be handling his account, how the company will help him, and what he should expect from the company. The letter writer closes by informing the reader that his account representative will be calling him to set up a meeting. Writing a brief, but informative, welcoming letter serves not only to remind the new client of what services the company will provide, but more importantly to assure him that the company cares enough about him to take the time to welcome him after he has already agreed to give the firm his business.

Sample letter 7.48. Letter welcoming a new client (semiblock format).



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