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Chapter 1. Planning the Letter > Knowing Your Objectives and How to Accomplish ...

Knowing Your Objectives and How to Accomplish Them

Set an objective for every letter you write. If you want a customer to accept credit terms you are offering, keep that goal in mind as you plan and write your letter. As you choose the order of each paragraph and the wording of each sentence, you should keep your goal clearly in mind.

The research you did before beginning to write to your customer can help you decide how best to write the letter that will be most effective in getting your reader to react the way you would like. Your research can help make you familiar with your reader and what might have moved that reader to act in the past.


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