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Tone—Personality

The tone or personality of a letter can help you get a positive reaction from a reader. The tone should be set at the very start of a letter and maintained throughout. The tone of any business letter should be courteous and friendly, and written as if you were talking with the reader. You don't want to get too technical in a letter. Write in language that the reader can understand.

The tone should help to show that someone with a personality—a human being—is writing the letter. If the reader believes that the writer is genuinely concerned about how the topic of the letter affects him or her, a positive response is likely.


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