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REMEMBER

The opening of your workshop is just like the opening of a speech. You have to grab the audience's attention, state your purpose for the workshop, review your agenda, and establish lots of personal benefits from the training. Get people involved from the very start, and they'll reinforce the material you are presenting rather than debate or argue with you.

With a foundation of relevance laid, you are ready to get to the core informational content—the Strategic Communication Model (after the break!)


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