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Step 4. DELIVER YOUR MESSAGE

For the purposes of our discussion of the Strategic Communication Model, focus on these key issues about your style:

  • Polish your skills. Develop a style that meets your audience's expectations and is comfortable in its corporate culture. Speak and write clearly and expressively. Display a professional visual image through dress, document layout and design, support materials, and visual aids.

  • Know your information. Demonstrate that knowledge by thoroughly researching your topics and by rehearsing presentations in advance. Be prepared to answer questions. Write like you talk—in your own words. Avoid reading; talk to your audience.

  • Express confidence in your material, based on your preparation, and in your company, based on your experience. Exhibit confidence in yourself, even in the face of adversity.

  • Most of all, be yourself. Allow your personality to be reflected in all your communication. You are the most important part of your message, and your unique personality is your most valuable platform skill.


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