• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Part: FIVE COMPLETE SET OF TRANSPARENCY ... > SELECT AND ORGANIZE INFORMATION

Step 3. SELECT AND ORGANIZE INFORMATION

A common mistake of inexperienced business communicators is to start preparing at this point. We receive an assignment, and we immediately start selecting and organizing information. We try to avoid the requisite first two steps in the model (analyze the environment and consider your options). Since communication is at least 50 percent common sense, you may be able to get by with a lack of analysis some of the time. However, in our current business environment, "getting by" does not provide you with a competitive advantage. And misdirecting information because of poor environment and audience analysis can seriously damage a speaker's credibility.

After you have analyzed environment, considered your options, and are comfortable with your decisions to this point, select an appropriate organizational plan for the information. (Chapter Six includes several basic, flexible organizational plans.) Here are some general guidelines:


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint