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Part: FOUR STRATEGIC PRESENTATIONS WORKSHOP HANDOUT PACKAGE

Part FOUR: STRATEGIC PRESENTATIONS WORKSHOP HANDOUT PACKAGE

  • Samples of Title Pages

    —Generic Cover Page #1

    —Generic Cover Page #2

  • Course Description

  • (Insert your Instructor Bio here)

  • My Personal Plan of Action Worksheet

  • Copies of Strategic Presentations Workshop Slides (three to a page, with notes lines)

  • Audience Analysis Worksheet

  • Audience Analysis Worksheet Example (optional)

  • Presentation Outline Worksheet

  • Presentation Outline Worksheet Example (optional)

  • Presenter Credibility Worksheet

  • Presentation Evaluation

  • Guidelines for Visual Aids

  • Guidelines for Inclusive Language

COURSE DESCRIPTION

Strategic Presentations
An In-Depth Workshop for Experienced Professionals
Strategic Presentations is a workshop designed for business professionals whose speeches are expected to be excellent in terms of focus, organization, support, and delivery.
Who Should Participate
 
  • Senior executives who represent the company by speaking to clients, shareholders, civic organizations, and employees

  • Account executives or marketing managers who make informative and persuasive presentations to other sales representatives, external clients, and end users

  • Managers who motivate, inform, or persuade their subordinates, peers, or superiors through demonstrations, speeches, or informal talks

Workshop Objectives
Through lecture and discussion, oral presentations, professional and self-evaluation (with the help of videotape), and peer feedback, this workshop develops your abilities in the following ways:
 
  • Identify areas of effectiveness and target areas for growth and development in your oral communication skills.

  • Increase your listeners' perceptions of your credibility by understanding target audiences and preparing with a focus on the needs and concerns of each audience.

  • Design and implement appropriate and powerful visual aids.

  • Improve your speaking confidence through objective evaluation and positive reinforcement.

  • Enhance your effectiveness in all career responsibilities through relevant application of communication strategies.

  • Realistically assess the impact of your communication efforts on other people.

What Makes Strategic Presentations a Unique Workshop
 
  • Emphasis is based on a Strategic Communication Model:1

    1. Learn everything you can about the environment: the current situation, your target audiences, and your objectives with each of those audiences.

    2. Consider your options: Who should send the message, how should the message be sent, and when should the message be sent?

    3. Use that knowledge to select and organize specific information to meet your objectives with your audiences.

    4. Deliver your message with a confident, personal style.

    5. Evaluate feedback for continued growth and success.

  • Participants select topics and focus on audiences that accurately reflect real workplace situations. Realistic presentation styles, visual aid options, and audience interaction are encouraged.

  • The structure requires only half-day commitments, thus allowing more concentration during the workshop both from and on each participant.

  • The workshop leader is an experienced communication specialist with proven success as a corporate trainer.


WORKSHEET MY PERSONAL PLAN OF ACTION

Research shows that if you use an idea within 24 hours after receiving it, you are more likely to make it a part of your life. So when you hear something you can apply, write it on this sheet immediately. Then hang this sheet where you can't miss it. That way you'll put ideas into action!

Actions I'll take:When?
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WORKSHEET AUDIENCE ANALYSIS

Who is my primary audience (actual receiver of my presentation)?

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WORKSHEET AUDIENCE ANALYSIS EXAMPLE

(Note and disclaimer: This hypothetical example was based on internet and newspaper articles and developed as a class exercise.)

Speaker: BigMag Sales Manager

WORKSHEET PRESENTATION OUTLINE

Introduction

  • Attention-grabber. Based on what I know about my primary audience, what will get his/her/their attention (and also relate to topic and situation)?

    ________________________________________________________________

  • Purpose. As a result of this message, what do I want my audience to do?

    ________________________________________________________________

  • Are there any reasons I should be indirect with the purpose of this message (including cultural considerations)? If so, how should I temper my expressed goals?

    ________________________________________________________________

  • Agenda. How am I going to accomplish my objectives; that is, what is my agenda for delivering the message?

    ________________________________________________________________

  • Benefit for audience. What's in it for them, specifically and personally?

    ________________________________________________________________

Conclusion

  • Summary. Exactly what do I want my audience to remember (the essence of my main points)?

    ________________________________________________________________

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  • Specific action. Exactly what do I want my audience to do?

    ________________________________________________________________

  • Strong final statement. What is the last thought I want to leave with them?

    ________________________________________________________________

Body

Choose from these common options:

  1. Chronological order for simple, ordered instructions or reports

  2. Problem (3 parts) and solution (1 part) for audience with low knowledge

  3. Problem (1 part) and solution (3 parts) for audience with high knowledge

    (Note: Your solution should include potential risks.)

  4. Current situation and proposed situation (3/1 or 1/3, based on audience knowledge)

  5. Inductive format (general to specific) or deductive format (specific to general)

  6. Pros and cons (or compare and contrast) for simple analyses or evaluations

  7. Decision-making format for complex issues

  8. Bad news format for information they do not want to hear

  9. STARR format for situation, task, action, result, and recommendations



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