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Chapter 1. Practicing What You Teach: Th... > THE STRATEGIC COMMUNICATION MODEL

THE STRATEGIC COMMUNICATION MODEL

Before getting into the specifics of teaching a presentation skills course, let's look at the Strategic Communication Model. This model is an efficient and thorough five-step, strategic process for professional, managerial, and corporate communication. It forms a foundation for everything that follows in this book. Understanding this model will make you more credible and more persuasive when you present, write, interview, or interact in teams and groups—and especially when you train other presenters. The model reminds you to:

1.
Learn everything you can about the environment including the current situation, your target audiences, and your objectives with each of those audiences.

2.
Consider your options. Who should send the message, how should the message be sent, and when should the message be sent?

3.
Use that knowledge to select and organize specific information to meet your objectives with your audiences.

4.
Deliver your message with a confident, personal style.

5.
Evaluate feedback for continued growth and success.


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