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Chapter 10. Male-Female Communication Is... > GENDER DIFFERENCES IN STEP ONE: ANAL...

GENDER DIFFERENCES IN STEP ONE: ANALYZE THE ENVIRONMENT

Differences between the men and women in your target audience may determine how you analyze your situation and your objectives, so we will begin this application of the Strategic Communication Model with audience analysis.

Defining Audiences

As you begin learning specific details about your potential audiences, examine potential gender differences to help avoid assumptions and resulting miscommunication. Be very careful to look beyond the obvious as you focus on facts, attitudes, wants, and concerns.


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