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Chapter 5. First, Do Your Homework > Lecture: Analyze the Environment

Lecture: Analyze the Environment

TIME:15–20 minutes
MATERIALS:Transparency 3, "Analyze the Environment"

Transparency 4, "Define the Situation"

Audience Analysis Worksheet

Transparency 5, "Identify All Potential Audiences"

Transparency 6, "Learn About Each Audience"

Transparency 7, "Define Your Objectives"


Facilitator: Analyze the Environment is the first step of the model. Take your time with this material, and encourage your participants to avoid any shortcuts in their own analyses. Good decisions about the selection and organization of information depend on this preparation.



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