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Exercises

1: Which of the following options is more appropriate for a persuasive message?
  1. Icon must update its telephone system to better serve customers because they want cutting-edge technology and superior service.

  2. A survey showed that 25 percent of customers were disappointed with Icon’s customer service. Consequently, we must update our telephone system.

2: How can you gain credibility when writing a persuasive message?
3: Select the option that best communicates a persuasive message.
  1. I am sure we can resolve this problem by working together. I am available to discuss further a solution at your earliest convenience.

  2. I am sure you can resolve this problem by doing whatever is necessary.

4: You have probably received persuasive messages in the form of advertisements. Share two examples with the class.




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