• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

Guidelines

There are four guidelines you should follow to make your proposal visually pleasing:

  • Use headings and subheadings. It will be easier for the client to differentiate between the various items you need to discuss in your proposal if you visually separate them. Headings and subheadings clearly indicate what topic is about to be discussed and keeps the client oriented throughout the proposal, as shown in Exhibit 4-1.

    Figure 4-1. Using headings and subheadings

  • Use a typeface that’s easy to read. Choose a classic style that is familiar to most people, as shown in Exhibit 4-2. Unique or creative fonts might not be as readable more traditional fonts, such as Arial or Times New Roman.

    Figure 4-2. Using an easily readable typeface

  • Use consistent margins. Make sure you use consistent margins throughout the proposal, as shown in Exhibit 4-3. Having an ample amount of white space around the text in your proposal will keep the document from looking crowded and give it a neat appearance.

    Figure 4-3. Using consistent margins

  • Use consecutive page numbers. Number the pages of your proposal consecutively to help the client locate information more easily, as shown in Exhibit 4-4. Some people are inclined to number pages starting at “1” at the beginning of each new section within the proposal. This creates confusion for the client when you refer to a page number in the proposal that appears more than once. This guideline is particularly important to keep in mind when writing formal proposals, because they are longer and include more sections.

    Figure 4-4. Using consecutive page numbers


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint