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Part IV: Understanding proposals > Unit summary: Understanding proposals

Chapter 12. Unit summary: Understanding proposals

Topic A In this unit, you learned that proposals are marketing tools. You also identified the six types of proposals: formal, informal, external, internal, solicited, and unsolicited. Then, you learned how clients commonly evaluate proposals.
Topic B Next, you learned how to identify the client’s needs. You also learned about the questions that focus on the client’s needs. Then, you learned how to use brainstorming techniques for identifying questions the client might have about your proposal. Finally, you learned about some guidelines for writing a client-focused proposal.



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