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Exercises

1: What is the basic purpose of a proposal?
  1. Helps to market your product or service

  2. Helps to advertise your product or service

  3. Helps to analyze your product or service

2: List four types of proposals.
3: How can proposals benefit you and your organization?
4: Identify the most important criterion used for evaluating a proposal.
  1. Whether the proposal was completed

  2. Whether your facilities are capable

  3. Whether your personnel are competent

  4. Whether the proposal meets the client’s needs

5: Listed below are four business scenarios. Identify the type of proposal that should be written for each scenario.

A proposal for Epic Products from Icon International on providing high quality wiring at a cost-effective price.

A proposal to Carla Jackson, Icon’s human resources head suggesting changes in the department’s structure.

In response to an RFP, Icon International sends a proposal to an existing customer for improving its services.

A proposal to Janet Porter, Icon International’s director of business development giving reasons and details of implementing an automated phone system.

6: Have you written a proposal for your organization? If so, share the scenario with the class and identify the proposal type.




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