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Chapter 10. Proposals > Factors of proposal evaluation

Factors of proposal evaluation

By understanding how clients evaluate proposals, you can prepare one that will meet and surpass their expectations. The most important factor on which a proposal is evaluated is whether or not the proposal was created with the client’s needs in mind. The client will be most concerned about determining if you have studied their situation and truly understand their specific needs. If you are responding to an RFP, the client will compare the proposal to the original RFP requirements.

In addition, to your responsiveness to their needs, the client will also consider whether your organization has the ability to complete the job successfully or not. They will examine factors, such as the competencies of your personnel, your history with similar projects, and the capabilities of your facilities.


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