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Chapter 10. Proposals > Purposes of proposals

Purposes of proposals

To write effective proposals, you must understand how clients use them. Proposals are often used to compare vendors and determine the quality of the product or service and its suitability. After the best vendor for the project is identified, they are hired for the job.

However, a client might also use a proposal to generate creative ways to meet needs or solve problems. The risk involved in this situation is that you might create a proposal in which you state a solid, well researched, and creative way to address a client’s need, only to have the client use the solution without buying it from you. This situation is unethical and unfortunately a reality in the world of business proposals. However, there are measures you can take, such as proprietary statements, which will help protect your material from being used in such a way.


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