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Exercises

1: It is unprofessional to attack your ____________ in a proposal.
2: You should use “I” or “we” statements throughout the proposal to emphasize what you can do for the client. True or false?
3: Suppose that you are writing a proposal to get the contract of SK-200 wiring systems for Epic Products. From the following three options, identify the ones that should be included in the proposal.
  1. As a supplier, Icon will bring several distinct advantages to your business.

    1. As a global organization, we have the knowledge base and the specialized expertise to offer you a high-quality product at a cost-effective price.

    2. At the same time, we offer the flexibility and responsiveness usually reserved for small organizations. This flexibility allows us to meet all deadlines, primarily those imposed by clients and third parties.

    3. As a technology-based firm, we understand wiring systems and have the proficiency to design a product to your technical specifications.

  2. Icon International is submitting this proposal to Epic Products. As a dominant business in a highly competitive market, you need a solid partnership with your suppliers. That’s exactly what we offer. We can assure you that we will be much more professional than your current supplier, Avenue Electronics.

  3. Dear Mr. Johnson:

    Icon International is pleased to submit this proposal to handle the product needs outlined in your recent RFP No. 90-B433. As a dominant business in a highly competitive market, Epic Products needs a solid partnership with its suppliers, one that features efficient delivery at a cost-effective price.

4: For each possible answer in question 3, identify the reason why it should or should not be included.
5: To write an effective proposal, what should you know about the client?
  1. The amount of interaction the client had with the organization

  2. The annual revenue of the client organization

  3. The client’s level of technical knowledge

  4. The client’s position in the market




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