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Common pitfalls

There are several common pitfalls you should avoid when writing:

  • Large or uncommon words that draw the reader’s attention away from the document’s information

  • Sexist or derogatory language that offends the reader

  • Ambiguous expressions that do not convey messages effectively

  • Negative expressions that deter readers from accepting your ideas

  • Wordiness or redundancy

  • Jargon that can make readers feel you are trying to “talk over their heads”

  • Clichés that might seem unprofessional

  • Inattention to details

  • Contradicting statements that give confusing messages


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