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Part III: First impressions and building... > The importance of first impressions

Chapter 7. The importance of first impressions

Explanation

Although it only takes 30 to 45 seconds to formulate a first impression, it often requires four or five additional encounters to change someone's first impression. Many times, once you've made a first impression, you will not have a second opportunity to change that impression. Therefore, it's important to make your best impression on the first try.


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