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Chapter 24. Cultural networks > Using cultural networks

Using cultural networks

The cultural network within an organization is used to distribute information. Sometimes it is used deliberately as messages are sent through a formal hierarchy. For example, the company president might write a memo and give it to her secretary, who e-mails the memo to each of the organization’s team leaders. Each team leader then e-mails his or her team members to share the information in the memo.

Information might also be spread informally throughout the cultural network. For example, if an employee resigns to take a job with a competitor, that information might be dispersed via informal channels before an official announcement is made. Often, personal information or information that affects a wide range of employees spreads faster through informal channels than through the formal hierarchy. When considering the most efficient way to dispense information in an organization, it is important to consider the time frame, priority, and details of the message to be sent in order to best take advantage of the cultural network.


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