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Ways of communicating

The type of communication used with a customer should always be adapted to the situation. Face-to-face communication is generally the best form of communication with customers because it allows both you and the customer to read and interpret verbal and nonverbal cues, which might be lost in other forms of communication, such as a telephone call or an e-mail.

In certain situations, a phone call is obviously going be the most appropriate form of communication. For example, if a repeat customer seeks a specific piece of information, such as the speed or capabilities of a particular product your company sells, it would be appropriate to call that customer with the information. However, if your customer has no prior knowledge of your product line, the best solution is probably to schedule an appointment, so that you can visit the customer in person to demonstrate your products.


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