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Chapter 17. Communicating with colleagues > Promoting ideas among colleagues

Promoting ideas among colleagues

To effectively promote an idea to your colleagues, you must envision yourself as the idea’s champion. The champion of an idea is the person who is willing to fight for an idea and see it through to the finish. This person must recruit colleagues who are willing to invest their support in a project. When seeking your colleagues’ support, carefully choose your allies. It is important that each colleague feels a sense of ownership over the project or idea, so keep your group small. Talk to your colleagues individually and let them know that you truly value their opinions and support. Once you have their support, you are better prepared to promote the idea to management.


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