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Chapter 9. Unit summary: Audience analys... > Independent practice activity

Independent practice activity

You meet Phyllis Bannon, Icon International’s East Coast Vice President of Marketing, and Bruce Madison, Icon’s Director of Information Services, to gather information for the presentation about Icon’s Worldwide Network Solution (IWNS). As a member of the marketing team, you need to decide what types of information to include in the presentation for the industry journalists.

1: Who is the audience for this presentation?
2: What is the main goal of audience analysis?
3: What are the supporting materials that’ll help to convey your message?
4: Phyllis says, “If the Duckland Corporation had been using the IWNS system, then their plans would have been stolen. This story was in the newspaper several times last week.” Bruce comments on this, “That was a big story. If I remember correctly, they had the plans for their new product line stolen from what they thought was a secure Internet site. It sure cost them millions in future revenue.” Is this example beneficial, why?
5: Will handouts given to journalists during a tour be helpful?




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