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Chapter 26. Understand persuasion > Prepare to persuade

Prepare to persuade

Explanation

When giving a persuasive presentation, it’s essential to know the views your audience has about the subject you are discussing. Their attitude toward your viewpoint, the level of interest they have in the topic, and how much they know about the topic will influence the level of ease or difficulty you’ll have in persuading them. For example, an audience member who is interested, well-informed, and agrees with your position will need no persuasion. However, a person who is interested, well-informed, and disagrees with your position will be difficult to persuade.


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