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Retention aids

There are four elements that will improve the audience's retention of information:

  • Repetition is important, because audiences probably will not remember information after hearing it just once. In fact, it might take hearing a piece of information ten times before people learn it. Reiteration can be done with the same or different wording.

  • Humor enhances memory by relaxing your audience, making them more open to the information you are presenting. Any humor you decide to incorporate in your presentation should be relevant to the topic.

  • Participation helps in attaining a fuller understanding of the topic. Other methods of improving retention include asking the audience questions, letting them share their ideas, or having them complete a worksheet.

  • Association used in acronyms or mnemonic devices also aids in retention. For example, the acronym SMART can help you remember the characteristics of effective goals: specific, measurable, achievable, relevant, and time-based.


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