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Exercises

1: Which of the following choices shows the correct order for Monroe's motivated sequence?
  1. Attention, need, satisfaction, visualization, action

  2. Need, satisfaction, attention, visualization, action

  3. Attention, visualization, need, satisfaction, action

  4. Action, need, attention, visualization, satisfaction

2: Which of the following should be the third main point in a presentation that is organized according to the refutative strategy?
  1. Support for the speaker’s position

  2. Counter-arguments for the speaker’s position

  3. Information that disproves the opposing position

  4. Support for the opposing position

3: Your company has launched a new car. You have to prepare a presentation to advertise the car. Your presentation should be based on the AIDA model.

Answer the following questions:

What does AIDA stand for?

How would you apply the AIDA model in the above scenario?




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