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Chapter 21. Nonverbal communication > Personal appearance

Personal appearance

Your personal appearance is important because it’ll make an impression on your audience before you even begin your presentation. You always should look neat and wear whatever clothing is appropriate for the occasion. If it is relaxed, then wear more casual clothing, but if the occasion is formal, you should be dressed formally.

The way you dress also affects how closely your audience listens to your message. If something about your appearance is out of place, the audience might focus on that item instead of listening, or they might even doubt your credibility based on your appearance.


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