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Chapter 7. Audience analysis > Benefits of audience analysis

Benefits of audience analysis

Besides accommodating the audience, audience analysis will help you determine what types of information you’ll need to incorporate into your presentation to make it successful. Knowing who your audience is will help you select information that will effectively influence them.

In addition, you’ll be able to address appropriately any serious concerns your audience might have. For example, if you know that the audience already possesses a negative attitude toward your topic, you would present it in a different manner than if you did not know about their attitude. In this situation, you might want to open the presentation with some reasons why the audience should listen to what you have to say.


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