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Trademarks

The scope and strength of a company’s exclusive rights in its trademarks are weakened when the trademarks are not used properly. This precept applies even when the trademarks are registered. A number of well-known names, such as “escalator,” “aspirin,” and “cellophane,” were once trademarks. Because these names have fallen into common usage, the terms are now generic and can be used by anyone.

For more information in this area, you might want to consult the Web site of the United States Patent and Trademark Office at http://www.uspto.gov/.


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