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Chapter 5. Constructing Links > General Linking Strategies

General Linking Strategies

Links stand out by virtue of being underlined and displayed in color, so think of them as emphasized words. Because the scanning eye notices only two or three words at a time, emphasized or not, make the link text short but informative. In addition, be sure that the links on a page collectively offer context about what that page contains, not just where each link leads.

When constructing links, use these general strategies:


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