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Fundamentals of a Proposal

Hardly anything gets started or changed in the professional world without proposals. They may be written or oral, informal or formal, solicited or unsolicited, but whatever form they take, they become the basis for initiating practically any kind of work.

Purpose and Rationale

Proposal writing happens in all areas of the professional world. People in business, for example, may propose changes in the way something is made, entirely new products, new markets, and new ways of appealing to those markets. Successful proposals may alter office procedures; they may bring about changes in personnel or corporate moves to new locations. They are often written to improve financial arrangements or to change investment strategies. In fact, all areas of business and industry, if they are going to remain active and productive, at some time will require proposals for change. The opportunities for preparing proposals are almost limitless.


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