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Chapter 13. Solving Problems Through Ora... > Rhetorical Analysis of an Oral Prese...

Rhetorical Analysis of an Oral Presentation

As for everything else that she wrote, Leah knew that beyond defining the problem, which she and John Fiske already had been able to do quite clearly, she would have to analyze the rhetorical aspects of the situation for her oral presentation. Therefore, she had to determine the nature of four things (all of which have been discussed in Chapter 3 and elsewhere): purpose, audience, context, and ethical stance.

Purpose

In her analysis of purpose, Leah first asked herself a dual question: why am I giving this presentation, and what purpose does my audience have for listening to me? Since Leah knew why the people from Washington were going to visit, she also knew that their purpose for listening and hers for presenting must coincide in some way. But she needed to sketch out the purposes consciously to make sure that she emphasize in her presentation those elements that needed emphasis.


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