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Chapter 4. Solving Problems Through Adva... > Review of Kinds of Research

Review of Kinds of Research

Research is first divided into two generic types: primary and secondary. From there, many varieties of approaches and techniques can be employed, especially under the heading of primary research, but we will reserve discussion of those until later.

Primary Research

Primary research is simply defined as the first-hand collection of data on the research problem at hand. The researcher is responsible for collecting the data, analyzing them, and then coming to some conclusions about or possible solutions to the problem. The definition of primary research hinges on what and how the research is to be done; it is not dependent on the extent to which it is used in any research plan. In the preceding cases, for instance, the interviews or surveys of employees, or in the case of the decline in market share, interviews or surveys of customers are clearly primary methods of research. But the need for a different floor plan might tilt the balance in favor of primary research, since the experiences and opinions of employees are key to determining the problems of the flow of information within the office environment.


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