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Context

Having fully analyzed her audiences, Mary Anne next turned to the questions concerning the context of her problem. As for considerations of time and place, Mary Anne considered specifically a few issues. The significance of place was already somewhat analyzed in her consideration of John Springer as a secondary audience. The capitol building was a client, and a government client at that, so Mary Anne knew she couldn't assume much flexibility from this group when she scheduled her retraining sessions. Second, since the capitol building was a very big account, any of its problems took top priority. Also, because it was such a big account, the upper-level Outerware personnel needed to be involved in the solution. Mary Anne had taken care of this requirement through her analysis of audiences.

The time consideration was a bit tricky. She first needed to make absolutely clear to Tim the date by which she needed replies so that she could implement her solution. Then she needed to suggest retraining times that would work well both for Outerware and for the capitol building employees. Assuming that Janice Trippling was cooperative, Mary Anne could start almost immediately. If Janice was not cooperative, however, because she saw the ENCONTRO malfunction as Outerware's problem and didn't want to put herself out to be capable with the system, then Mary Anne would have to negotiate.


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