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Direct Your Career > Create a Professional Niche

Create a Professional Niche

A professional niche is a customized bundling of your skills, knowledge, education, and achievements that projects a unique professional image, or “brand identity,” to prospective employers and clients. Developing a professional niche may be your most difficult task. However, to stand out from your competition and to reinforce your credibility, you need to establish a unique place for yourself.

To position yourself for a new work experience prepare a summary statement that showcases your qualifications and strengths. The sidebar Put It All Together at right describes how to prepare such a statement. Keep in mind that the objective of your written and oral presentations is to get someone's immediate attention focused on you and your qualifications. Because some situations present only a narrow window of opportunity to be noticed and remembered, be prepared to describe your professional niche succinctly.


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