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Why Carefully Chosen Goals Matter

Why Carefully Chosen Goals Matter

It should come as no surprise to you that goal setting is an important factor in organizational and individual achievement. At work you’ve likely set financial goals, production goals, and other performance measures. In your private life you’ve no doubt set family or personal goals. Ideally, goals guide and motivate. They are objectives for change or improvement. But they don’t always work out. People frequently forget or ignore their goals or allow them to become a cause of stress, frustration, and a sense of failure.

What gets in the way of reaching your goals? Through its research and work with thousands of executives, the Center for Creative Leadership has identified three main reasons why goals fail to inspire and motivate change:


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