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Chapter 12. Your Communication Base: Val... > Why Is This Any Different From What ...

Why Is This Any Different From What You Already Do?

Many WLP professionals use something like a value theme every day. There are two ways that a financial value theme differs from how you are currently communicating your value. These critical differences ensure that you make the translation of your value into your audience’s frame of reference.



The first difference between a financial value theme and how many WLP professionals communicate their value is that instead of connecting the intervention to a financial measure and a performance reason, the WLP professional simply describes value in terms of performance. This leaves your audience with the task of translating the performance measure into the financial measure that is most meaningful for them.


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