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Why Do You Want a Theme?

If you are just going to create value statements next, why bother with a theme? There are three reasons to create your value themes.

First, figuring out how to translate financial value chains into value statements can seem daunting. Value themes help you both to focus and to clarify. Working out your value theme helps you simplify the process of creating value statements because you’ll be comparing the same finance and performance measures in your themes and in your statements. Each piece of your theme is used again in the first half of your value statements. Creating a theme saves you time while still allowing you to customize your value statements even more closely to your audience.


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