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Chapter 12. Your Communication Base: Val... > Types of Value Communication: Themes...

Types of Value Communication: Themes and Statements

You need two communication formats when communicating value. The first format is the financial value theme. The second is the financial value statement. Both are based on your hard work to identify, position, deliver, and measure your value. Each format is useful in different situations. Figure 12-1 displays the components of value themes and value statements.

Figure 12-1. Building your value communication.



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