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Chapter 10. Value and the Levels of Eval... > Senior Management and Optimization

Senior Management and Optimization

Senior managers know that oftentimes a phenomenally low rate of learning from WLP interventions transfers from the initial intervention to the workforce. Senior managers have much experience with different types of interventions. Most have learned the hard way to expect only a 10 to 20 percent transfer rate, with the payback being gained from a relatively small number of people.

But, Senior managers also know that even a very small transfer rate can generate incredibly high ROI numbers. As one Senior manager points out, “The top 10 percent of my people are going to get it anyway. I’m going to get a really good return from the whole program if just those people perform better.” A good one-time ROI number did not impress this Senior manager. For him, a good one-time ROI number was a given. He knew he was going to get that anyway.


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