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Introduction > How Can This Book Help?

How Can This Book Help?

Excellent value communication starts with understanding what value is from your audience’s perspective and how that value maps to your goals. Each layer of an organization perceives value differently. The definition of what will be valued and how much value there should be starts at the top where performance is measured in financial metrics. As responsibilities move down through an organization, financial metrics eventually become the required performance metrics of the individual contributor. Part One, “Identifying Value,” explains value and helps you see how your value is interpreted by the people you are communicating with.

Not every reader will feel excited at the thought of using finance to communicate value. Some of you may even feel as if you’ve just been offered a trip to the dentist. But, in chapter 1 (“The Golden Key—Finance”), you’ll find some compelling evidence about what executives expect as fundamental knowledge, skills, and abilities from WLP professionals.


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