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Introduction > Communicating Value Well—and Fast!

Communicating Value Well—and Fast!

How can you communicate effectively in 30 seconds or less? Successful communicators rely on having a clear purpose; knowing their audience and their audience’s immediate concerns; and organizing specific types of performance and financial information into simple, consistent formats so that they can rapidly communicate value. The key to their success is preparation.

This book will show you how to quickly and effectively communicate your financial value. Value communication is defined as clearly and succinctly describing the value of your WLP interventions in terms of the financial measures that your audience is judged by. For example, if your chief financial officer is judged on a financial measure such as return-on-assets, showing how your WLP intervention has improved return on assets is a powerful way to gain approval and support.


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