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Part One: Identifying Value > An Overview of What an Organization Will Value

Chapter 3. An Overview of What an Organization Will Value

In This Chapter

  • An introduction to step 3 of the financial value process: identify financial imperatives

  • Basic assumptions underlying the financial examples used in this book

  • The keys to what executives value: profit, position, and cash

  • An introduction to ABC MediCompany.


You know that numbers are important, but many WLP professionals have not paid much attention to financial numbers. You may be facing the daunting task of figuring out both where to find the numbers you need and how each individual number connects to the larger scheme of things.


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