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Part One: Identifying Value > The Golden Key—Finance

Chapter 1. The Golden Key—Finance

In This Chapter

  • An example of communicating value

  • The importance of quick connections to what is valuable

  • What knowledge and skills executives require for the new workplace learning and performance professional

  • How financial communication increases sales and funding

  • How financial communication improves job search success

  • Why communicating financial value is as important to the participants in your programs as it is to executives.


So, you want a seat at the table. This book offers you some practical and, in some ways, easy steps that can get you out of the position of feeling like you are an expendable part of the organization and into a position of being in control of your destiny. How? By knowing a few facts about what is important to those who sign the checks (yours included) and how to present what you do to these decision makers in an understandable and bottom-line-driven manner.


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