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Chapter 2. Decoding Value > Building Financial Value Chains

Building Financial Value Chains

If you have never built a financial value chain, your next question might be, “Where do I start?” The answer is anywhere. Start at the bottom and build up, at the top and build down, or in the middle and build out. Start with whatever you know.

If your target organization or the organization that you want to communicate value to is a megacorporation, you may never communicate directly with the CEO or CFO, but the management layers you work with often do. You need to be able to communicate value directly to your immediate audience. You also need to help the audience communicate value to the next level and up.


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