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Chapter 13. Creating Financial Value Statements > Introducing the Four Segments

Introducing the Four Segments

Value statements are much more specific descriptions of the value you have brought or are proposing to bring to your target organization. They are stated in a concise format that allows you to communicate your value in 30 seconds or less. The first segment in your value statement is your performance value (under the number 2 in figure 12-1). Your performance value serves as an introduction to your work and describes how much value you have added or plan to add in performance terms.

The second segment in the financial value statement is the financial value. The components of the financial value part of your value statement are shown under the number 3 in figure 12-1. In the financial value segment, you translate for your audience what the performance improvement means in terms of the financial measures your audience cares most about.


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