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A Trainer’s Guide to:

  • Communicating Value

  • Connecting Training and Performance to the Bottom Line

© 2004 by the American Society for Training & Development.

All rights reserved. Printed in the United States of America.

No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to ASTD, Publications Department, Box 1443, Alexandria, VA 22313-2043.

ASTD Press is an internationally renowned source of insightful and practical information on workplace learning and performance topics, including training basics, evaluation and return-on-investment (ROI), instructional systems development (ISD), e-learning, leadership, and career development.

The Society for Human Resource Management (SHRM) is the world’s largest association devoted to human resource management. Representing more than 180,000 individual members, the Society’s mission is to serve the needs of HR professionals by providing the most essential and comprehensive resources available. As an influential voice, the Society’s mission is also to advance the human resource profession to ensure that HR is recognized as an essential partner in developing and executing organizational strategy. Founded in 1948, SHRM currently has more than 500 affiliated chapters within the United States and members in more than 100 countries. Visit SHRM online at www.shrm.org.

Ordering information: Books published by ASTD Press can be purchased by visiting our Website at store.astd.org or by calling 800.628.2783 or 703.683.8100. This book, other SHRM-published books, and a wide spectrum of books on business, management, and human resources can be ordered from SHRM by calling 800.444.5006, or via the Website at www.shrm.org/shrmstore.

Library of Congress Control Number: 2004101570

Acquisitions and Development Editor: Mark Morrow

Copyeditor: Karen Eddleman

Interior Design and Production: Kathleen Schaner

Cover Design: Amy Waggoner

Cover Illustration: Eric Peterson

Printed by Victor Graphics, Inc., Baltimore, Maryland, www.victorgraphics.com.

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