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Part Three: Communicating Value > Conclusion: The Courage to Begin

Chapter 15. Conclusion: The Courage to Begin

With knowledge as the driver for economic success, the people who have the best knowledge and who perform most effectively with that knowledge create huge competitive advantage. One cannot simply hope that the WLP interventions for an organization’s people will be valuable. And, one cannot hope that the value of these interventions is obvious. Too much is at stake.

As WLP professionals we tend to focus on the goal of the job—excellence in performance at specific tasks. Behind every job, however, is the reason for its existence. As stewards of their organizations, executives focus on the goal behind the job—excellence in financial performance. Many of us have grown up hoping that if we focus on the goal of our job, it will be valuable and the value will be obvious.


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