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Part Three: Communicating Value > Putting It All Together

Chapter 14. Putting It All Together

In This Chapter

  • The final stage in the financial value process, step 12: communicate and refine

  • Pointers to examples, chapters, exercises, and checklists on the CD and on the companion Website (www.astd.org/astd/publications)

  • A full set of checklists for each step to help you refine your communication plan

  • Some reasons to make sure this step becomes a habit.


Excellent! You’ve completed the first 11 steps in the financial value process. You’ve broken the value code and learned to identify, position, deliver, measure, and communicate value from your audience’s perspective. Now it is time to complete step 12 of the financial value process. As you go through the work of identifying, positioning, delivering, measuring, and planning your value communication, your own insights plus changes in the world around you will necessitate periodic adjustments to your plan. Your communication needs to reflect these changes.


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